Are Brochures Still Important?

Brochure_Samples_1With all the digital methods you can leverage to market your business today, is there still value in creating and distributing brochures? The answer is a resounding YES!

While your internet site, social media pages, and other digital marketing channels are vital, a brochure stands the “test of time”, is a preferred choice for many prospects and is an important tool in presenting your brand.

Brochures are indispensable pieces of writing that inform customers about products and services. Most importantly, brochures place your marketing message directly into the hand of your prospects, and, when done effectively, will keep them thinking of you.

Here are just some of the reasons why you should be using brochures:

Make A Great First Impression
Whether distributed at your place of business or at a conference or tradeshow, a brochure serves to promote the most important aspects of your company in a compact, economical package. A good brochure is typically retained as a resource and, often, read by more than one person, over time.

Expand Your Reach
We have found that this low-tech approach is often well-received by the local residents and businesses you hope to serve. This can serve as a huge benefit; the need to support local businesses is strong in many communities, and if you are able to provide strong customer service, you will likely see a word of mouth effect spread. For these reasons, be creative when it comes to finding ways for your brochures to get into the hands of your intended clientele.

Demonstrate Success
If your company has received accolades within your industry, or has been involved in any community efforts, a brochure is a great way to display that side of your operations. Not only does it reinforce professionalism, it shows potential customers that you are a strong, steadfast, and successful company.

It is important that your brochure sends the exact message you intend towards your prospect and customer base. Working with a good graphic designer can ensure your brochure is consistent with your other marketing materials and has the correct content to reach the right audience.

Your brochure should be well designed and include attention-grabbing content. Content examples may include favorable messaging about your company, a brief history or introduction to how things started, why you care about the industry, what goods and services you provide, and most importantly, an idea of what potential customers can expect to see from you.

Be sure to include your contact information on the brochure where appropriate, whether it’s your email, phone number, website, or professional address.

If you want to expand your business’s reach and don’t currently use brochures, definitely consider adding them to your repertoire. When done correctly, they can do wonders in selling your company.

For more information on company branding, please contact Kent Tubman at